Privacy Policy

At TheColourWorld, your privacy matters just as much as your creativity. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make a purchase, or interact with our brand.

We are committed to maintaining transparency, fairness, and full compliance with the UK General Data Protection Regulation (UK GDPR) and all applicable data privacy laws.

By using our website, you consent to the terms and practices outlined below.

1. Who We Are

TheColourWorld (“we,” “our,” or “us”) is an independent creative brand based in the United Kingdom. Our mission is to inspire creativity and bring colour into everyday life through our products and services.

We act as the data controller, meaning we determine how and why your personal information is processed.

If you have any concerns about how we handle your data, please contact us directly:
📧 Email: contact@thecolourworld.com
📍 Location: United Kingdom

2. Information We Collect

When you use our website or interact with our brand, we may collect and store the following types of information:

2.1 Personal Information

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely through third-party providers — we never store full card details)

  • Order history and purchase preferences

2.2 Automatically Collected Information

When you visit our site, we may automatically collect information such as:

  • IP address

  • Browser type and device information

  • Operating system

  • Referring URLs and site navigation data

  • Date, time, and duration of your visits

This data helps us understand how customers use our website and improve user experience.

2.3 Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Analyse website performance

  • Personalise your shopping experience

  • Remember login and cart details

  • Deliver targeted promotions or offers

You can manage or disable cookies anytime through your browser settings. See Section 6 for more on cookies.

2.4 Communication Data

If you contact us via email or our website forms, we collect:

  • The content of your message

  • Any attachments or additional details you provide

  • Time and date of your communication

This helps us assist you and maintain accurate service records.

3. How We Use Your Information

We use the information collected from you to provide, improve, and personalise your experience with TheColourWorld.
Specifically, we may use your data for the following purposes:

3.1 To Process Orders and Deliver Products

  • Confirm and process your order

  • Send shipping updates and receipts

  • Provide customer support related to your purchases

3.2 To Communicate With You

We may send:

  • Order confirmations and delivery notifications

  • Responses to your inquiries or support requests

  • Important updates about our policies or terms

With your consent, we may also send promotional emails about:

  • New products and collections

  • Special offers, sales, and discounts

  • Creative inspiration, art tips, and brand news

You can unsubscribe from promotional emails at any time by clicking the “Unsubscribe” link at the bottom of our emails.

3.3 To Improve Our Website

We analyse traffic data and user behaviour to:

  • Enhance website layout and usability

  • Fix bugs or technical issues

  • Develop new products and services that better suit our customers

3.4 To Maintain Security and Legal Compliance

We use certain data to:

  • Detect and prevent fraudulent or unauthorized activity

  • Comply with tax, accounting, and legal obligations

  • Fulfil any lawful data disclosure requests

4. Legal Basis for Processing Personal Data

Under the UK GDPR, we rely on specific legal bases for processing your data, depending on the context:

Purpose Legal Basis
Order processing & delivery Performance of a contract
Customer service & support Legitimate interest
Promotional emails Consent
Fraud prevention & legal compliance Legal obligation
Website improvement & analytics Legitimate interest

If we rely on your consent to process your data, you have the right to withdraw that consent at any time.

5. Data Retention & Storage

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy.

For example:

  • Order and payment data are retained for up to 6 years (for tax and accounting compliance).

  • Customer service communications may be kept for up to 24 months.

  • Marketing data is retained until you unsubscribe or request deletion.

When data is no longer needed, it is securely deleted or anonymized.

All personal information is stored on secure servers located within the United Kingdom or other regions approved by UK data protection authorities.

6. Cookies and Tracking Technologies

Cookies are small data files stored on your device when you browse our site. They help us remember your preferences and enhance your experience.

6.1 Types of Cookies We Use

  • Essential Cookies: Required for site functionality (e.g., cart, checkout).

  • Performance Cookies: Track usage to improve website performance.

  • Functional Cookies: Remember preferences and settings.

  • Marketing Cookies: Deliver relevant promotions and measure ad effectiveness.

6.2 Managing Cookies

Most browsers allow you to control cookies through their settings.
You can:

  • Delete existing cookies

  • Block all cookies

  • Receive alerts before new cookies are stored

However, disabling cookies may limit some website features (e.g., checkout or login).